SEM/SEO Glossary
SEO Search Engine Optimizers are services centered around optimizing your ranking in search engines. Most SEO's use automation tools (computer programs) to automate their work, cutting down on their labor. These tools may be cost-saving but they do not incorporate the dynamic industry requirements to reach 1st place.
Placement A placement is determined by searching a specific search engine for a specific keyword (or keyphrase). Then noting the ranking of your website in the results. This combination (keyword or keyphrase - search engine - ranking) is what we call a "placement". Each placement has a specific value in terms of potential traffic to your website and therefore potential sales.
Report Card This is the combination of all the major search engine placements for your website. In some instances we will include placements with some of the alternatives in this report.
Tag Optimizers Tags are embedded commands hidden inside the programming of your website. These commands are examined by search engine spiders to help in determining how to list the site. Optimizing tags is just the beginning of the process required to achieve #1 Placement.
Search Engine Spiders Spiders are actually computer programs that automatically explore the web. These spiders are very busy getting the data that search engines need to know about the websites they list. The data they find is used in the ranking algorithms, and sometimes the wording of the listing.
Keywords and Keyphrases These words (and phrases) are typed into search engines by web users who hope to find relevant website(s). It is important to understand all the possible keywords(phrases) your potential customers may use to find your website.
Major Search Engines The most commonly used search engines on the web. These are for general use, covering virtually all industries.
Alternatives Alternative places to list your website include the lesser search engines, directories, classifieds, yellow pages, industry specific directories and news postings.
Cycles Each cycle specific tasks are performed by our specialists to satisfy the ongoing projects in our campaign package. Each cycle the specialists work on your placements in their attempt to generate a better report card than the previous cycle. A number of reports are generated each cycle depicting the results. Typically one cycle equals one month. However, in some cases we will recommend a different cycle period.
SEO Search Engine Optimizers are services centered around optimizing your ranking in search engines. Most SEO's use automation tools (computer programs) to automate their work, cutting down on their labor. These tools may be cost-saving but they do not incorporate the dynamic industry requirements to reach 1st place.
Placement A placement is determined by searching a specific search engine for a specific keyword (or keyphrase). Then noting the ranking of your website in the results. This combination (keyword or keyphrase - search engine - ranking) is what we call a "placement". Each placement has a specific value in terms of potential traffic to your website and therefore potential sales.
Report Card This is the combination of all the major search engine placements for your website. In some instances we will include placements with some of the alternatives in this report.
Tag Optimizers Tags are embedded commands hidden inside the programming of your website. These commands are examined by search engine spiders to help in determining how to list the site. Optimizing tags is just the beginning of the process required to achieve #1 Placement.
Search Engine Spiders Spiders are actually computer programs that automatically explore the web. These spiders are very busy getting the data that search engines need to know about the websites they list. The data they find is used in the ranking algorithms, and sometimes the wording of the listing.
Keywords and Keyphrases These words (and phrases) are typed into search engines by web users who hope to find relevant website(s). It is important to understand all the possible keywords(phrases) your potential customers may use to find your website.
Major Search Engines The most commonly used search engines on the web. These are for general use, covering virtually all industries.
Alternatives Alternative places to list your website include the lesser search engines, directories, classifieds, yellow pages, industry specific directories and news postings.
Cycles Each cycle specific tasks are performed by our specialists to satisfy the ongoing projects in our campaign package. Each cycle the specialists work on your placements in their attempt to generate a better report card than the previous cycle. A number of reports are generated each cycle depicting the results. Typically one cycle equals one month. However, in some cases we will recommend a different cycle period.
