Here's a short piece I wrote for a Dealer marketing magazine back in early 2001. The times have changed, but the thesis has not: Strategic Placement Generates Relevant Traffic!
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The key to a successful web strategy has been the mantra of the real estate indusry for eons: Location, location, location. So does one obtain great web placement? How can you measure the results of your web marketing efforts?
Services based on 'original hit-count' or 'unique visitors' are misleading, as the majority of those clicks are not consumers, they are hi-jacked surfers! These innocent people have no intention of spending time or money at your site, and now view you as a nuisance.
The practice of unsolicited "slamming" is an invasion of privacy and equated with junk mail or spam. Many major Internet advertisers have fallen prey to the slick promises of "high visibility" or automated optimizing, and dumped huge dollars into pop up campaigns. They have underestimated the caliber of today's Internet consumer.
The collaborative nature of the Internet creates a highly competitive advertising market, with no method of vying for viewers emerging as clearly superior. National ad campaigns are automated with a keystroke, as huge advertising budgets are emptied into the vastness of cyberspace.
Not in our backyard. We bring you a service designed to substantially increase the visibility of your online presence, bringing you real traffic - not a confused, disgruntled pop-up victim. We create ustom made marketing stratagem, tailored to your company and website. The layout and usability of your home site, the words and descriptions that define you, and strategic placement in all of the major thoroughfares;This is a scientific approach to accelerating your website traffic that is technologically unparalleled.
Strategic placement in all pertinent thoroughfares, generate streams of relevant traffic.
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