Why Web Deals?

All in all, 28%-42% of the leading dealers group's sales are a result of Internet leads. And they're using this channel in a way that keeps profit margins up. Gary Marcotte, the vice president of new vehicle retail sales and managing director of e-commerce operations at AutoNation, says that dealer group generates about 35% of its sales from the Internet, at a cost that is significantly lower than traditional customer acquisition costs.